This week it's all about maximizing your website and to be honest when i first read this i felt a little daunted. Not because what Ariel was saying didn't make sense, it was because we have so many websites that we feature on. Anyway the key thing for me was building the corporate style and feel across all of our websites and also picking out which websites to focus on first. In some ways this is something the band have been quite good at in that whichever of our sites you go on you will find our logo in either it's traditional brown or in it's current electric blue model (at Xmas we have a version of the logo with a Santa hat on it!)
So what are we doing that's right
they are pretty clear and consistent.
they load fast and have no flash stuff.
there is free stuff to have as well
What we are not doing right
Some of the sites we have need updating.
Some of the sites we don't have enough control over.
We need (once we've agreed it) to add our pitch to all of our websites alongside our logo.
And the thing (other than read the next chapter of Ariels book) that i'm going to do this week.
Take our main website down and keep it down until it gets redesigned. After all My space and facebook are much easier to manage than your own website - Honest :)
Zak
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